Here is a small collection of resources to help community based organizations construct strong media messages to encourage participation of hard-to-count communities in Census 2010. The work that our California statewide network, the Asian Pacific Islander Census Network (APICN) is concentrated on directing census messages to the diverse API population. However many of these resources can also be applied to media outreach efforts in other hard-to-count communities.
INCREASING DEMOCRATIC PARTICIPATION:
MOTIVATING UNDER COUNTED POPULATIONS to BE COUNTED in the 201O CENSUS
temporary link here: http://drop.io/2010censusmessagemanual#
I cannot say enough good things about this messaging manual. By far the most valuable page of this manual for people working on census messaging for the API community is page #7. It is a great condensed message specifically tailored to historically under counted populations. You plug sentences from this page into any census story or press release that you write. This manual also goes into detail specific roadblocks you may come up against in your messaging efforts and how to dismantle these roadblocks with message approaches tested on community focus groups.
THE LEADERSHIP CONFERENCE ON CIVIL RIGHTS (LCCR)
Make Yourself Count Census 2010 - Train the Trainers Toolkit
download PDF here: http://www.civilrights.org/census/make-yourself-count-toolkit.pdf
This toolkit is a good overall manual for everything you need to know to get started on doing media outreach work. Including basic information on why the census is important, tips for engaging the media, how to prepare for an interview, and how to write an affective press release.
Please feel free to ad comments or links to other Census 2010 resources that you have found helpful.
Mahalo!
Christen Hepuakoamana'a Marquez
Census 2010 Media Coordinator
Asian Pacific Islander Census Network (APICN)
Thursday, December 10, 2009
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